The Hair Vitamin You Drink
Most people don't stop taking hair vitamins because they stop believing in them. They stop because they forget.
A pot of tablets goes on the shelf next to the kettle. You're diligent for a fortnight. Then one morning you're late, and you skip it, and skipping it gets easier. Six weeks later the pot is behind the coffee jar and you've written off the money.
That's the actual problem with hair vitamins, and no amount of extra biotin fixes it. Nutrients only do anything if you take them consistently. The hard part was never the formula. It was turning up.
So we made one you'd look forward to
Cocoa Locks is a hair vitamin in the form of a hot chocolate. Two teaspoons in a mug, 140ml of hot water, stir. Thirty seconds. Twenty-six calories.
There's also a Chocolate Shake, if you'd rather have it cold.
The point isn't that it's clever. The point is that it's a drink you'd have made yourself anyway — so it attaches to something you already do, instead of asking you to remember one more thing.
“I hate swallowing pills and this is tasty… something I look forward to drinking every day. Bonus, it's hot chocolate.”
“I have a mug every morning on the way to work and it's delicious.”
What's actually in it
- Biotin — 800µg per serving. Contributes to the maintenance of normal hair and normal skin.
- Zinc — 3mg per serving. Contributes to the maintenance of normal hair, skin and nails.
- Selenium — 90µg per serving. Contributes to the maintenance of normal hair and nails.
- Folate — 70µg per serving. Contributes to the reduction of tiredness and fatigue.
26 calories. Vegetarian. Gluten free. Made in the UK. Contains milk.
The full ingredient list and nutrition table is published in full, including the sugar content, because you should be able to see exactly what you're drinking.
Two ways to drink it
Hot Chocolate — rich and velvety, made with hot water or milk. The one most people have in the morning or last thing at night.
Chocolate Shake — the same nutrients, shaken or blended with cold milk or water. Works stirred into a smoothie or overnight oats.
Honest answers to the obvious questions
Does it taste like a supplement?
It tastes like hot chocolate, because that's what it is. Some people find it lighter than a shop-bought one — it's 26 calories, not 250, so it won't be as thick and sweet as a café version. If you want it richer, make it with milk.
How long before I notice anything?
This isn't a quick fix and we're not going to pretend it is. Biotin, zinc and selenium contribute to the maintenance of normal hair, and nutrients work through consistent intake over time rather than overnight. The realistic answer is that the people who get on best with it are the ones who actually drink it every day — which is the entire reason we made it a drink.
Can I take it alongside my usual products?
Yes. It's something you drink, so it sits alongside whatever you use on your hair.
What if I stop?
Nothing happens. It's a food supplement, not a medicine. Stop and start whenever you like.
Who it's not for
Anyone under 16, and anyone with a milk allergy. If you're pregnant or breastfeeding, or you take prescription medication, speak to your midwife, GP or pharmacist before starting any food supplement.
Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle. Do not exceed the recommended daily dose.